Tracking and Reporting

After your website is done and you have been marketing it for a little bit of time, it comes time to track how your marketing effective your marketing efforts have been. To make sure we accurately track and report your marketing efforts we use a tool called Google Analytics. We use Google Analytics to track PPC performance and SEO. Below are some other uses of the Google Analytics tool:

  • To track the amount of traffic visiting your website
  • To identify the off-site and on-site problem areas,
  • To discover where the site has room for improvement, and
  • Analyze what steps should be taken to correct the problems

We also review the site in depth in terms of:

  • Achieving higher conversion rates by determining where we should focus our efforts. Not only can we help increase the traffic to your site, but we can also achieve better conversion rates in transforming your visitors into clients. With regular tracking we know how many visitors are getting converted into customers and with a few experiments with your site, we can come up with a plan on what changes need to be made in order to bring in higher conversion rates.
  • Checking which pages of your website are getting visitors.
  • Checking how long these visitors tend to stay on each page of your site.
  • Discovering which parts of the world and regions your most loyal clients are coming from.
  • What the average CTR is for the keywords you are promoting through PPC and determining which keywords are working best.

…and a lot more. By accurately tracking the traffic on your website we can come up with a plan on what actions need to be taken in order to make sure that your marketing efforts are effective and efficient. This way, we will ensure that your site stays at the top of the search engines for a long time to come.

We make sure that our reports are correct and truthful. We do this by providing you with a comprehensive report that clearly summarizes what changes were done and to what effect. Even if the results are not up to par, the reports we give you will reflect the same along with detailing the reasons why we took any particular action. Our clients can always (and are encouraged to) ask any questions about anything that is unclear to them in their reports. We do our best to maintain the highest level of professionalism and make sure our clients are satisfied and happy with our work.