Text Message Marketing
If you are new to the world of text message (SMS) marketing we at Big Fish SEO feel this is something so powerful right now that it is well worth considering as part of your businesses marketing arsenal. It is also a marketing tool with an incredibly good ROI.
What is Text Message Marketing?
Text message marketing used as a short term, fast acting informational campaign can be implemented so cost effectively to create added value to your product or service. But to get these results your SMS marketing strategy must be spot on, if not you risk losing custom rather than gaining.
Using SMS marketing along side other marketing tools for your business such as web based campaigns and company web site or more traditional methods (signage, newspapers and magazines) can also have a huge impact on the behaviour of your customers. Unlike more traditional methods it is received in real time and unlike Email campaigns it has read rates of 95% and higher.
Businesses use Text Message Marketing the most, offering upcoming promotions, sales and promotions, giving you a real time, personal connection with your customers that is so precious in the communication strategy for business.
How Text Message Marketing can be used quickly and effectively
A restaurant have a database of customers names and mobile phone numbers who have all dined there before and have agreed to join the retaurants mailing list. It is Thursday and the manager can see that table reservations for Friday are unusually low.
They contact us, ask us to run a Text message campaign offering 2 for 1 main courses for Friday night if booked by 10pm today. Within two hours we have messaged the relevant database with the 2 for 1 offer. With an average 95% read rate of the message and it being received in real time the restaurant manager sees a response within a few hours of the campaign being launched. Bingo! Friday is now looking as profitable as ever.
Suitable for your business?
Text Message Marketing does not suit every business but is ideal if your product or service would benefit from time sensitive relevant information and alerts, provoking strong response and action from your customers.
Careful!
It is also not just the text messages that get you the results. The data used in the SMS campaigns must also be carefully thought through. The mobile phone is the most personal form of communication to most people these days so by sending the wrong alert to a customer or potential customer could do more harm than good.
Big Fish SEO spend a lot of time with our clients working out who your customers are, what your product or service is and the type of alerts you will be sending. We will then put tailored campaigns together in order to gain the relevant data from customers to target.
Don’t worry, you wont be wasting money, here at Big Fish SEO we spend time with our clients, first of all seeing if Text Message Marketing is a relevant investment for your business. Secondly to come up with the best strategies and execution to get you the best ROI possible!