PPC Marketing

PPC – Pay Per Click – Advertise With Google Adwords

What Is PPC (Pay Per Click)?

PPC stands for Pay-Per-Click advertising. With PPC, you (the business owner) can create an ad and bid on keywords that are related to your business. Every time a potential customer clicks your ad and visits your site, you pay a small fee to the PPC network. As a business owner, you want a lot of potential customers to find your website with ease, and with PPC you can do just that. The most popular PPC network is Google Adwords.

As you may know, PPC is not limited to just Google, but they do own a big part of the market. When we need to find information about anything, we use Google to do our research (and we assume you do the same). Some research has shown that we are not alone. Most of the time when you search for something online, it’s likely that other people have searched/will search for the same thing. The reason for Google being the top search engine is because they often give quick and relevant results. It’s pretty clear that Google’s algorithm is by far the best among its competitors and is able to find what you are looking for in a matter of seconds.

If your goal is to bring more traffic to your business, then paying Google a small fee for their Adwords PPC program is what you should be doing. The trick with that is that you must have a little knowledge of PPC so that you don’t spend all your money without any return on investment. With Adwords, you can place ads alongside Google’s organic results. Next time you use Google to search for something, look to the right of the organic results and you will see ads under “Sponsored Links”.

Managing Pay-Per-Click Campaigns

If you are looking for more traffic, the Google Adwords can more than quadruple your traffic if used correctly. Adwords ads will only show up to people that type in relevant keywords to your offers. It is highly recommended that you work with an Adwords expert on your first PPC campaigns. The reason for that is that PPC experts know the tricks of the trade, and that way you won’t spend all your money without knowing what you are doing. In order to increase traffic to one’s website, a professional PPC company will use something like Google Adwords to promote ads, and Google pays money to web masters who display their ads on their websites. This is part of the Google advertisements network and is called affiliate marketing.

Let’s say for example that you run a discounted computer company. Then you pay Google for ad space on their network for the keyword “discounted computers”. Google will then display ads on their own site as well as others that are similar to your company’s website.

What Do We Do?

Adwords by Google must not be the only PPC network that you use on your business. It should, however, definitely be a good part of it. Because Google Adwords is a pay-per-click service, you only pay when your ads result in traffic. What makes a difference to whether your campaigns will be successful or not, are they keywords you choose to promote. The reason for that is because you are bidding on the same keywords that your customers are searching.

Before you start your first campaign, we highly recommend that you watch the “Getting Started” video that you get access to upon logging into your account. We would also recommend that you check Google’s support guides before you start bidding. The reason for these recommendations is that you can easily spend a lot of money on ads if you don’t know what you are doing.

Here at BigFishSeo we take pride in being pay-per-click experts and we have a lot of experience with Adwords. We deliver our clients campaigns with great ROI and traffic to their websites. Our prices are very reasonable so contact us and find out how we can help you get started with your PPC campaign today.